Asos Results Presentation Deck

© 2023 asos Focus on profitability is delivering improved order economics and increased customer share of wallet at the expense of growth Group KPIs ABV CC² Visits Average Order Frequency³ Active Customers4 Premier Customer growth Conversion5 Adjusted gross profit per order +6% H1 FY23¹ £39.86 1,384.6m 3.7 24.9m 3.1% Change vs LY +5% (5%) (1%) (2%) (7%) (20bps) ABV growth due to higher ASP resulting from pricing and discipline in markdown ASOS UK Shoppers Share of Wallet6 +0.5% 28.1% 24 wks ended 6 Mar 2022 28.6% 24 wks ended 5 Mar 2023 Reduction in customers due to profit actions and post-pandemic churn Market Share (UK 16-35 year olds) +2.5% 5.9% 3.7% 6.2% 24 wks ended 24 wks ended 6 24 wks ended Mar 2022 8 Mar 2020 5 Mar 2023 24 Improving customer loyalty evidenced by 50bps increase in share of wallet 6 1 Group KPIs are on an ex-Russia basis in H1 FY22. 2 ABV quoted on a constant currency basis excluding Russia. 3 Calculated as last 12 months' total orders divided by active customers. 4 Active customers defined as having shopped in the last 12 months as at 28 February 5Calculated as total shipped orders divided by total visits Kantar ASOS Shoppers | Online | Spend % 124 w/e 5th March 2023 vs LY. 7 Kantar Total Market | Total Clothing, Footwear and Accessories | 16-35 year olds | Market Shares | 24 w/e 5th March 2023 vs LY and LY-2. All sources: ASOS internal operational records asos

View entire presentation