Bed Bath & Beyond Results Presentation Deck
COMMERICAL UPDATE
owned brands: biggest assortment change in a generation
●
Plans to introduce at least 8 new Owned Brands in FY21, with 6
launches in first six months, including 3 in FY21 Q1
Assortment will include 1000's of new products across key destination
categories including bed, bath, kitchen & dining, storage &
organization, and home décor - available only at Bed Bath & Beyond
Owned Brands are expected to drive growth and build authority while
creating differentiation and preference with customers and in the
marketplace
Sales penetration expected to grow from ~10% to -30% our Bed Bath
& Beyond assortment within the first 3 years, and gross margin
improvement to be driven by strategically designing to cost, sourcing
at scale and providing great everyday value
A robust omnichannel marketing and customer engagement plan that
has already reached millions of customers online and in store,
including social media, print, email, registry and text notifications
BED BATH & BEYOND
Launched March 22, 2021
nestwell
everyday comfort
Launching week of April 19, 2021
haven
Escape the noise
Launching in May 2021
Simply
Essential.
TM
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