Telia Company Investor Day Presentation Deck

CONVERGENCE B2C 103 100% 75% 50% 25% 0% STRONG CUSTOMER POSITION IN CORE SERVICES Q4 2017 AWARENESS Q4 2018 FAMILIARITY CONSIDERATION *Brand Tracking Survey, Telia SIGNIFICANT BRAND IMPROVEMENT* ACROSS ALL MEASURES USAGE • Network quality improvements ● 30% 20% 10% 0% DRIVE LOYALTY FURTHER -POSTPAID CHURN 2+ PRODUCTS Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 17 17 17 17 18 18 18 18 • Significant opportunity to reduce ● churn GROW ARPA AND ADDITIONAL SERVICES 222230 44 THE BEST ENTERTAINMENT SERVICE IN FINLAND 2018 LIIGA #1 SPORT IN FINLAND BUSWIERZY - LIIGAVAHTI APP: THE #1 ENTERTAINMENT SERVICE IN FINLAND ASSEMBLY PREMIER E-SPORTS EVENTS ORGANIZATION IN FINLAND

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