XP Inc Investor Presentation Deck
Digital Content
Initiatives to attract, maintain and monetize retail and institutional clients
Retail
IM
INFOMONEY
6mn Unique Monthly
Users¹
66k Top 10 Google
Words Monthly²
xpe
XPEED
Institutional
+140 Courses
Over 97k students
Note: Data based on December 31st 2021
¹Total users summed up in one month
2Number of words related to finance in which Infomoney shows up in top 10 first results
RESEARCH
PERIMENTATION EXAMIN
SCAN EXPER
MISS
XP RESEARCH
+1mn Users
~80 Reports /
Monthly (avg)
Issuer Services
EXPERT
EVENTS
Expert: Largest
Investments Event
in Latin America
Approximately
5 million people in
2021
DIGITAL CONTENT AND COMMUNICATION » SMALLER CAC
Digital Content
DIGITAL
INFLUENCERS
XP Inc.
Influencers: 20+mn
followers
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