Ryanair Low Fares Made Simple

Resilient Model 20% 73 2000 6 2000 21% 9/11 8 24% IPAT (€m) RYANAIR LOW FARES. MADE SIMPLE. Net Margin 150 28% SARS 239 Customers (m) 11 21% 16 227 105 2001 2002 2003 2004 2005 2006 2007 Madrid Bombings 20% 23 269 18% 28 302 London Bombings Profit Growth Through Cycle 35 18% 401 45 18% 481 2008 Financial Crisis & Oil Spike 51 4% 105 11% 59 319 T 67 11% Ash Cloud 401 12% 72 503 2009 2010 2011 2012 2013 2014 12% 76 569 EU Recession 10% 79 523 82 15% 867 Terror Attacks 19% 2015 2016 91 1242 106 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 3

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