Telia Company Investor Day Presentation Deck

CONVERGENCE B2C - OUR PHILOSOPHY 10 STRONG CUSTOMER POSITION IN CORE SERVICES Increased loyalty & ARPA DRIVE LOYALTY FURTHER Pro- motors Incentive seekers. Discount seekers GROW ARPA AND ADDITIONAL SERVICES Demanding premium service and willing to pay for it Require incentives (e.g. more for more) to add additional services Require discounts to add additional services

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