Affirm Investor Day Presentation Deck
Leading to strong Affirm Card cohort and mix data
GMV and cumulative contribution per average user show encouraging trends
Cumulative spend per average user
GMV per average consumer ($)
$3,000
$2,250
$1,500
$750
$0
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AFFIRM | 2023
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Months since first transaction
Increasing GMV over time
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Cumulative contribution per average user by quarterly acquisition cohort ¹
Cumulative contribution
per user ($)
$50
$25
$0
($25)
($50)
4
6
FQ1'23
FQ2'23
8
FQ3'23
FQ4'23
10
Months since first transaction
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Ongoing improvement in unit economics
Average estimated cumulative contribution per user within the quarterly acquisition cohort. Contribution defined as revenue less transaction costs for all card transactions less card issuance costs. Contribution per user defined as contribution for all onboarded users in a cohort.
Data shown for cohorts with at least three months of transaction data.
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