Imperial Brands Investor Day Presentation Deck

Transforming Imperial Brands: a clear and compelling strategy to strengthen performance Greater focus on priority tobacco markets with clear operational improvement drivers More disciplined execution in NGP; category strategy tailored to key markets Consumer-centric and data-led approach strengthens our confidence in delivery Changing our ways of working and our culture to embrace our challenger position Underpinned by a capital allocation framework to create long-term sustainable value 7 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS

View entire presentation