BAT Investor Conference Presentation Deck

A PRISM Proprietary Intelligence. Segmentation Methodology Leveraging our Insights, Strengths & Capabilities to Encourage Smokers to Switch 3 Key Consumer Motivations drive 75% of the decision to switch from Cigarettes Satisfaction Reduced Risk* Image & Identity ↑↑↑ Multi-Category Portfolio * Reduced Risk Products: Assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. Source: New Categories Track, KANTAR Category Conversion Modelling Science & R&D Global Brands BAT A BETTER TOMORROW "' vuse glo VELO 19

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