Wix Results Presentation Deck
For operating expenses in 2018:
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- 14-
We will continue to grow our marketing investment consistent with recent
years. We expect to gain leverage on collections of approximately 3% on
this investment throughout 2018 compared to 2017. This includes the
investment in our brand toward the designer and developer market.
We expect total operating expenses to be impacted by the recent
strengthening of the Israeli Shekel relative to the US Dollar. We have been
successful in hedging our exposure to the Shekel throughout 2017.
However, in recent months the Shekel has continued to strengthen. If it
remains at its current level into 2018, it will increase our headcount costs
in Israel by approximately $12 million, which will mainly impact our R&D
costs for 2018.
In addition, as previously stated, we will invest an additional $8-$9 million
in DeviantArt in 2018, which will mostly impact our R&D costs.
For 2018, including the potential impact from the movement in the Shekel,
our investment in DeviantArt, and our organic growth in R&D, we expect
total R&D expenses to grow roughly 37%-38% over 2017.
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