Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
238
Q2'20
EUROPE 2
71
Q2'20
249
Q3'20
72
Q3'20
265
Q4'20
74
Q4'20
+23%
280
Q1'21
+11%
77
Q1'21
293
Q2'21
78
Q2'21
306
Q3'21
80
Q3'21
NORTH AMERICA ¹
90
Q2'20
77
90
REST OF WORLD
Q2'20
Q3'20
87
Q3'20
92
Q4'20
99
Q4'20
+7%
GLOBAL DAU INCREASED 57 MILLION, OR 23%, YOY
93
Q1'21
+49%
111
Q1'21
95
Q2'21
120
Q2'21
96
Q3'21
130
Q3'21
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of
days in that quarter.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
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