Wix Results Presentation Deck

Average revenue per subscription (ARPS), calculated as total revenue over the last four quarters divided by the average number of subscriptions over the same period, continues to increase driven by adoption of vertical applications, third party applications including G-Suite and an improved mix of higher priced subscription packages. Average Collections per New Subscription in the US rose sequentially in Q1. Note that we will no longer provide this metric given the changes to our Google partnership agreement and additional monetization models we are introducing, including Wix Answers, which will make this metric more difficult to compare to historical periods. We believe that ARPS is the best measurement of our monetization per subscription going forward. Non-GAAP gross margin was 80% of revenue in Q1. Under ASC 605, first quarter 2018 non-GAAP gross margin as a percent of revenue would have also been 80%. Gross margin is not comparable to prior periods due to the Google agreement accounting change beginning in Q1 2018. We continue to benefit from scale, efficient resource management and the use of multiple providers to meet the growing bandwidth and storage needs of our users. Non-GAAP R&D expense was $36.8M in Q1 compared to $34.0M in Q4 2017 and $26.1M in Q1 2017. As a percent of collections, R&D expense fell to 23% in Q1 2018, an improvement compared to Q4 when it was 26% and equal to Q1 2017 when it was also 23%. The incremental margin on R&D expenses is a reflection of our ability to drive positive returns through investment in product development and innovation. We have proven that investment in R&D fuels future growth in our business. Positive returns have clearly been observed through the success of several products, such as our vertical applications and Wix ADI, and we continue to invest in new products to drive growth, most notably Wix Code. WIX.com -5- Non-GAAP Gross Margin 83% 2015 85% 2016 2015 85% I 26% 2016 85% 2017 Q1'17 Note: Beginning in Q1 2018, gross margin % includes the impact of the Google agreement accounting change. This change, in which we recognize revenue from the sale of the G-Suite application, increases revenue and cost of revenue by the same amount, decreasing gross margin Non-GAAP R&D as a % of Collections 28% 25% 1 IM 2017 80% 23% Q1'18 Q1'17 23% Q1'18

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