Crocs Investor Day Presentation Deck

PICKING UP THE PACE | PRODUCT GROWTH LEVERS PERSONALIZATION (JIBBITZ) Position personalization as heartbeat of the brand Drive engagement and purchase frequency Expand relevance Leverage opportunity in sandals Jibbitz audience has 2x customer lifetime value* Develop new categories beyond footwear crocs™ | INVESTOR DAY 2021 the AN Represents behavior of global crocs.com customers for trailing twelve months as of November 2020. Actual CLV calculated using average order value and order frequency over last 365 days. Customers who purchased at least 5 Jibbitz over the last 365 days qualify as a Jibbitz shopper. 100% 27

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