Oatly IPO Presentation Deck
OATLY DRIVES GROWTH FOR THE OAT MARKET
As Oatly goes, so goes the oat category. We accelerate overall oat and nondairy category growth in our active
markets.
Total plant-based market share!!!
40%
30%
20%
10%
0%
UNITED KINGDOM
Feb-18
2020 YOY
GROWTH
DA(3) OATLY
31%
99%
49%
Jan - 19
Jan - 20
Dec-20
of plant-based milk growth
contributed by Oatly (3)
OAT
42%
OATLY
27%
60%
45%
30%
15%
0%
2020 YOY
GROWTH
Jan - 18
GERMANY
DA(3) OATLY
44% 199%
Jan - 19
Jan-20
43% of plant-based milk growth
by Oatly (3)
Source: Nielsen, IRI, Plant-based market survey commissioned by Oatly, January 2021.
Notes: UK, IRI data as of January 2, 2021, Germany Nielsen data as of December 26, 2020 and U.S. Nielsen data as of December 26, 2020.
1. Market shares in the total plant-based milk category, represent rolling four weeks period.
2. Dairy Alternatives.
3. Calculated as the sales value increase for Oatly divided by the sales value increase for the total plant-based milk category for the full year 2020 in the absolute dollar amount.
THE ORIGINAL
OATLY!
OAT
60%
OATLY
23%
Dec-20
20%
15%
10%
5%
0%
UNITED STATES
Jan - 18
2020 YOY
GROWTH
DA(3) OATLY
20%
182%
Jan - 19
Jan - 20
Dec-20
13% of plant-based milk growth
contributed by Oatly
OATLY
OAT
14%
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