Imperial Brands Investor Day Presentation Deck

Chief Consumer Officer to drive the new agenda across both combustibles and NGP Consumer and Competitor Insight Enabling markets to make better, faster decisions based on consumer and competitor insight and market data Marketing, Brand & Portfolio Management 74 Capital Markets Day | 27 January 2021 Enhancing our marketing and brand management capabilities to strengthen growth opportunities IMPERIAL BRANDS Innovation for Combustibles and NGP Delivers a co-ordinated approach under single leadership Delivering a focused pipeline of new products and solutions based on consumer needs

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