Waldencast SPAC Presentation Deck
EROSION OF TRADITIONAL SOURCES
OF COMPETITIVE ADVANTAGE FOR
INCUMBENTS
Large advertising budgets allocated
primarily toward traditional medic
Diminishing ability to dominate
physical shelf space in retailers
Asset-heavy infrastructure to support
in-house R&D and manufacturing
facilities results in longer reaction o
emerging trends
Talent attrition to other attractive
opportunities
MW
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OPERATING MODEL
Operational scale
of a multi-brand platform
Expertise in managing global
beauty brands at scale
Asset-light efficiency and
market responsiveness of
entrepreneurial indie brands
RISE OF INDEPENDENT BRANDS LIMITED
BY THEIR ABILITY TO SCALE GLOBALLY
Digital/social media reshaped
traditional marketing and product
discovery
eCommerce provides direct access to
consumers, bypassing incumbents'
strength in traditional distribution
channels
Outsourced innovation, production, and
logistics enables asset-lite structures
Limited ability to scale globally with the
resources and expertise of a single-
brand
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