Yatsen IPO Presentation Deck

3 Unique Value Proposition of Our Products Our products deliver high value-for-money to our customers YATSEN 逸公书商 Product Price Range c.RMB49-129 Quality • Distinctive formulation • Developed in collaboration with institutions Safety • Non-toxic ingredients • Partner with top suppliers • Strict in-house quality assurance Notes: 1. According to the CIC report vs. Delivering high functional value through effective formulations and quality ingredients Products of Similar Quality on Tmall Product Price Range c.RMB109-630(¹) CALAR Effectiveness • Highly effective products tailored to customer needs • Access to advanced technology, formulation and ingredients DTC model with minimal take-rate paid to distributors YATSEN Supply Chain Management reducing overhead cost Economies of Scale with favorable terms with suppliers Unique and Memorable Product Concepts Offering strong emotional value by satisfying customers' needs for self- and social-expression Celebrities and KOL Endorsement Exciting IP Crossovers TOM-JERRY Discovery CHANNELS THE MET OUR STORY 15

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