SmileDirectClub Investor Presentation Deck
Our core customer is still experiencing outsized price
increases of non-discretionary purchases.
Weighted Avg CPI, Non-Discretionary Items
RESULTING IN LESS DISCRETIONARY CAPACITY FOR $50K-$69K
The cost of non-discretionary items for $50K-$69K
households was +7.0% in Q4 2022--down from +8.9% in
Q3 2022 and +14.8% in a two-year stack with Q4 2021.
11%
10%
9%
8%
7%
6%
5%
4%
<$15K
$15K to $29K $30K to $39K $40K to $49K
■2021 Q2 2021 Q3 ■2021 Q4
Source: Bureau of Labor Statistics, U.S. Census Bureau
smile
DIRECT CLUB
$50K to $69K
Household Income
2022 Q1
Higher-income demographics less
impacted by inflation as non-discretionary
spend represents a smaller portion of their
overall spending.
$70K to $99K $100K to $149K $150K to $199K
2022 Q2
2022 Q3 ■2022 Q4
$200K+
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