Yelp Results Presentation Deck

● ● Large market opportunity 20+ million Local business locations in the U.S. FIND US ON yelp.x Claimed local business locations: 3 million Local advertising accounts: 128 thousand Claimed local business locations and Local advertising accounts as of June 30, 2016 Sources: BIA Kelsey, U.S. Census Bureau *Pure-play Online and Email, Reputation and Presence Management Cable $8B OOH $9B Radio $18B $151 billion U.S. local ad spend (projected 2016) Mobile Online* $4B $19B TV $22B Magazine $3B Direct Mail $42B Newspapers $20B Yellow Pages $7B 4

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