Selina SPAC
Selina Has a Highly Visible Path to Increased Profitability
Selina Unit-Level EBITDA Margin Over Time
Mature
18%
7%
2019A
M
H
1
Selina
m
1
m
m
1
-
B
-
U
■
M
3%
2022E
Margin improvement driven by
operational improvements and
continued aging of location portfolio
27%
18%
2023E
Sizeable investment in CAC to drive strong
uptick in occupancy as market continues to
recover
Note: Chart excludes 2020A and 2021E EBITDA margins given COVID impact.
23%
2024E
2025E
COVID-19 Recovery
We conservatively assumed
continued COVID19 headwinds
through end of 2022
Full recovery assumed in 2023E
Maturity of Portfolio
Mature properties delivered
18% Unit-Level EBITDA Margin
in 2019
As the portfolio matures, better
unit economics will expand
margins
Operational Improvements
Labor model
Implementation of a flexible labor model
at units (flex based on occupancy)
CAC
Improved Revenue Management through
Al Integration
Increase Direct Selling through bolstered
CRM capabilities and improved Web & App
Smart Properties
loT enabled properties
Procedure-less receptions
Predictive maintenance and housekeeping
Selina Exchange
Utilize unsold rooms in exchange for
content and programming services
FINANCIAL HIGHLIGHTS
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