Sonos Investor Presentation Deck

Diversified Channel Distribution Challenges in the retail environment and changes in consumer shopping patterns have resulted in business mix shifts into higher-margin channels, like DTC and Installer Solutions. (45% combined, +90 bps y/y) Retail and Other % yoy DTC % yoy Installer Solutions (IS) % yoy Total Revenue % yoy % of revenue Retail & Other DTC IS % DTC + IS 2018 830 131 176 1,137 73% 12% 15% 27% 2019 930 12% 154 17% 176 0% 1,261 11% 74% 12% 14% 26% 2020 838 (10%) 284 84% 205 16% 1,326 5% 63% 21% 15% 37% 2021 1,011 21% 416 47% 290 41% 1,717 29% 59% 24% 17% 41% Note: $ in millions (unless noted), unaudited. Percentages have been calculated using actual, non-rounded figures and, therefore, may not recalculate precisely. 2022 987 (2%) 395 (5%) 371 28% 1,752 2% 56% 23% 21% 44% 2023 918 (7%) 394 (0%) 343 (7%) 1,655 (6%) 55% 24% 21% 45% Fiscal 2023 y/y comparisons impacted by backlog fulfillment and supply normalization in Fiscal 2022 Retail & Other (55% of revenue, -90 bps), -7% y/y Adversely affected by partner channel O inventory reductions, softening consumer demand, particularly in EMEA and APAC, and FX headwinds DTC (24% of revenue, +130 bps), flat y/y O Growth in the Americas is offset by FX headwinds in EMEA and APAC Installer Solutions (21% of revenue, -40 bps), -7% y/y O Decline due to channel destocking throughout Fiscal 2023 19

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