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Axos Financial, Inc. Investor Presentation

axos Advanced Data Analytics Provides Key Insights Into Customer Engagement, Profitability, and Retention to Enhance Customer Lifetime Throughout the Bank Framework for Data Analysis Key Learnings Retention & Attrition Drivers Internal & External Databases Evaluate assumptions & identify key learnings Analytics as a Key Asset Predict customer behavior based on insights Data aggregation & analysis CRM Tools Transform data into insights to Boost Long-Term Customer Engagement Customer Segmentation Methodology to Understand Usage & Behavior Profitability Analysis at the Individual Customer Level Streamlined Acquisition Process via Lookalike Modeling & Sales Efficiencies 22

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