Prada Investor Day Presentation Deck

Winning Customers in an Evolving Luxury Landscape Increased Investment in Communication Focus on Customer Centricity and Human Touch Accelerated Digital Transformation PRADA Group Boosted by digital, to grow awareness, consideration and conversion Across the entire customer lifecycle, enhanced capabilities and skills to make the frontline more effective in bringing to life Prada and Miu Miu identities Online channel scale-up and omni-channel customer approach, big data leverage and technology investment 59 Capital Markets Day 2021

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