Snap Inc Results Presentation Deck

Business Highlights Daily Active Users (DAU) increased 8% to 188 million in Q2 2018, compared to 173 million in Q2 2017, and decreased 2% in Q2 2018, compared to 191 million in Q1 2018. Average revenue per user (ARPU) increased 34% to $1.40 in Q2 2018, compared to $1.05 in Q2 2017. In Q2 2018, 11 Shows reached a monthly audience of over 10 million users, up from 7 in Q1 2018. We introduced Group Video Chat, which allows users to video chat with up to 16 friends at one time. We launched Snappables, new Lenses for sharing augmented reality experiences with one or many friends. Users can control Snappables using touch, motion, and facial expressions. ● ● We released a new version of Spectacles, which has a smaller profile and is water resistant. Users can record videos with improved audio as well as press and hold to take a photo. Snaps captured transfer to Snapchat in HD up to 4 times faster than the original version of Spectacles. We introduced Snap Kit (kit.snapchat.com) to help developers build products powered by features of Snapchat. We have partnered with companies such as Pandora and Tinder to make it possible for Snapchat features to be shared within each of their platforms and on Snapchat. o Creative Kit helps developers integrate their own stickers, filters, links, and other highlights right into the Snapchat camera. a quick, secondary way o Login Kit lets users unlock new features on Snapchat and other apps, or use their Snapchat account to log in. o Bitmoji Kit lets conversations come alive with Bitmoji stickers when messaging on other apps. o Story Kit lets developers filter and embed publicly shared Snapchat Stories into their own apps and services. 4

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