Adobe Investor Day Presentation Deck
2024 Document Cloud Total Addressable Market
&
2023 Document Cloud TAM
~$21B
Source: Adobe, IDC, December 2021
A Adobe
s
~$10B
Knowledge Workers
• High frequency & industry-specific use cases
Expanded reach with Acrobat verbs
• E-signature for business users integrated in Acrobat
• Sharing for commenting and review
Business & enterprise adoption and growth
2024 Document Cloud TAM
~$32B
~$8B
Communicators
Expanding use of PDF for business,
personal and education tasks
Web & mobile use cases
●
Frictionless free-to-paid conversion
• E-signature for individuals integrated
in Acrobat
~$14B
Document Services & APIs
Document workflows and process automation
Acrobat and e-signature solutions & APIs
Seamless integration with line of business apps
Market expansion driven by remote/hybrid
work and emerging market growth
●
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