Snap Inc Results Presentation Deck

Quarterly Revenue by Geography (in millions, unaudited) North America¹ North America Europe Rest of World $150 Q1'17 $129 $13 $8 Europe² Rest of World $182 Q2'17 $148 $22 $12 $208 Q3'17 $167 $27 $13 $286 Q4'17 $219 $40 $26 $231 Q1'18 $170 $33. $27 $262 Q2'18 $177 $40 $45 Revenue Up 44% YoY; Advertising Revenue Up 48% YoY Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU. ¹North America includes Mexico and the Caribbean. ²Europe includes Russia and Turkey. 9

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