Klarna Investor Presentation Deck
Our increasing momentum is powered by
the strength and relevance of our product.
Accelerated growth
Year-on-year growth in gross merchandise volume
(rolling 12 months)
- SEK - Constant FX
29% 28% 28%
31%
34%
39%
41%
48%
46%
2019
2019 2019 2019 2020 2020 2020 2020
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
In 2020 we found new and better ways to ensure that consumers always chose
Klarna first and can use Klarna everywhere through our shopping browser, card and
In-store capabilities.
■ We are building our brand presence in every market, focusing on providing retail
partners and consumers with a smoooth Klarna experience, resulting in an NPS
score of 80 in the US.
■ We continue to focus on Klarna being easy to use and easy to keep using. We now
offer a one-click experience, digital receipts, images of items bought, shipment
tracking, and enhanced customer service and returns.
We have also provided consumers with useful tools to enhance their shopping
experience including saved wishlists and notifications on deals and price-drops.
■ We have leveraged our data to offer our consumers what they really want, and our
retailers the opportunity to capture their intent.
■ These factors have led us to see continuous accelerating growth.
Constant FX calculates the rolling 12 months daily volume weighted average FX to SEK and apply those
rates to the comparing period.
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