Crocs Investor Presentation
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SANDALS: SIGNIFICANT LONG-TERM GROWTH
OPPORTUNITY
$23B* fragmented global casual sandal** market with no clear
market leader
Grew sandal revenues by 19% in 2018 to -23% of footwear sales.
On top of 26.4% growth in 2017
2Q19 sales grew 11% to 27% of footwear sales; 9th consecutive quarter
of double digit sandal revenue growth
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A significant long-term growth opportunity
Clear adoption by the core Crocs consumer
Focus on women: 2/3 of the market - gateway for new consumers
Play in multiple wearing occasions; essential, active & style
Leverage global distribution
Boost marketing support to increase Sandal Awareness
crocs™
* Internal Estimate; ** includes flips and slides
Essential, e.g. CrocBand Flip:
Active, e.g. Swiftwater:
Style, e.g. Sloane:
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