Kering Investor Presentation Deck

Revenue (€bn): 0.9 FROM VISIBILITY / DESIRABILITY / SCALABILITY TO... 0.5 6.2 3.6 1.2 2012 STEERING OUR HOUSES TO UNLEASH THEIR FULL POTENTIAL 1₁₁ 3x 1.5 Increase Houses visibility 10.8 6.2 1.7 High desirability 3.3 20.4 10.5 2017 BVYSL Gucci Luxury Houses * In 2022, Luxury Houses correspond to Kering. Investor Presentation - September 2023 Scaling up our Houses 2022 Over the last 10 years Kering multiplied its revenues by 3x for its Luxury Houses ● ...VISIBILITY / DESIRABILITY / EXCLUSIVITY ● Elevation strategy implementation Product & merchandising Increase Houses visibility Distribution Reinforcing exclusivity High desirability Leveraging and balancing on heritage & fashion components Sophistication of the offer (design, materials and categories) Segmentation through product mix and pricing Communications Rationalization of wholesale network and increase in retail exposure (78% in FY22) Store network upgrade Personalization and client experience, VICS Sustained investments to increase brand awareness, elevate perception, and nurture desirability 8

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