SmileDirectClub Investor Presentation Deck
Culture of Continual Innovation, Improvement and
Evolution in How We Serve Our Customers
I
I
Re-imagined the way SDC interacts
with customers
-
SmileMaker app
platform
Hybrid care
Over $200mm in
recognized cost
savings since 2020
Cost
Savings
Rationalizing footprint to
increase marketing efficiency
▪ 128 operating SmileShops
Marketing
smile
DIRECT
Footprint
■
Continued
Innovation
CLUB
50+ active U.S. patents
CarePlus
■
Launch of ComfortSense technology
featuring patented laser tech that
precision cuts aligners
Smile-
Maker™
■
▪ Successful pilot launch of new Al-
powered technology to enable
customers to take 3D images of
their teeth through the SDC app
Enhanced care at higher price point,
opening access to new customer
base
▪ 73% of higher household income
customers indicated interest to
purchase¹
smile 1) Source: CarePlus Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their
DIRECT CLUB
teen's, in next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's.
LO
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