Sainsbury's Investor Day Presentation Deck
Glossary of Terms cont'd
Term
Incremental spend for coalition partners
Nectar scan
Digital Nectar registered
Average customer redemption value
Nectar's marketing affiliates programme
(eShops)
SmartShop
Linked accounts
ONectar360 2021
54
Definition
The additional spend generated by customers of coalition brands who are Nectar collectors, and who have
been encouraged to spend more with that partner as a result of their ability to collect Nectar points. For
example, customers of Brand A, who are also Nectar card customers and who scan their Nectar card when
they transact with that brand, typically spend x% more than customers who are not Nectar customers.
When a customer digitally scans or physically swipes their Nectar card at point of transaction with a Nectar
partner, either online or instore.
A customer who has download the Nectar app and linked it to their Nectar card.
Average amount that a customer spends in points when they make a redemption with a Nectar partner.
Note, a customer may redeem their points for the total value or only part of the value of the transaction.
eShops allows customers to collect points on qualifying transactions completed online on the retailer's site,
only when accessed exclusively from Nectar.com. Purchases are tracked and points awarded within 90
days.
SmartShop allows customers to scan and pack products as they shop and is accessible through handheld
devices available in supermarkets or an app on customers' mobile devices.
When a customer links their Nectar account with their account on a Nectar partner site, facilitating the
sharing of information between Nectar and that partner so that the customer can collect points when they
spend with that partner.
Sainsbury's nectar
NEC
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