SmileDirectClub Investor Presentation Deck
Expand Our Reach...
Pairing assets with a multi-channel portfolio approach
Strategic Assets
Channel Portfolio
Channel
Customers
Trusted Brand
among professionals &
consumers with about
60% aided awareness
and products in >16K
locations
smile
DIRECT
CLUB
smile
DIRECT
CLUB
smile
DIRECT
CLUB
Phone Scanning
tech that allows
customers to see results
in minutes vs. weeks,
monitor treatment
progress, hygiene, and
reduce office visits for
refinements
Telehealth Only
(no-PN)
for customers that are
comfortable with
telehealth and looking for
a discount on total cost
SmileDirectClub.com
=Current Business Channel
Lead Engine
generating >8,000 leads
a day of a highly
sought-after
customer base
Telehealth Hybrid
(GP)
for GP's needing a turnkey
aligner solution (PN/Care+) &
for customers looking for an
in-person professional
General Practitioners
Seeking a Turnkey Solution
Treatment Planning Aligner Manufacturing Telehealth Platform
highly automated
solution that is scalable
and capable of building
with 24/7 access to dental
professionals that help
with automation that
enables cost effective
production of >20MM
comfortable, custom
aligners annually
ensure results and
maintain quality of care
plans for >90%
of teeth-straightening
cases
Wholesale SDC Brand
with a wholesale pricing
model that gives GPs and
Ortho's more pricing and
treatment plan flexibility
GPs & Orthos
Directly
Braw and
White Label Aligners
utilize SDC treatment
planning & manufacturing
through existing sales
networks of other brands
GPs & Orthos through
DSOs & Dental Suppliers
Tech/Brand Licensing
through strategic partners
that allow SDC to
participate in broader
category growth
GPs & Orthos through
Existing Aligner Brands
7View entire presentation