Shopify Investor Day Presentation Deck
TAM expansion
+ More products
More geographies
More merchant sizes
$46B
Subscription
Solutions
Sshopify payments
2015
$153B
S shopify capital
shopify balance
shop Pay
Installments
2020
$849B
S shopify markets PRO
S
commerce
components
B2B on Shopify
A
S shopify tax
and more...
2023
Future
Source: Shopify internal estimates, third-party study, eMarketer, Evolve Business Intelligence, Grandview Research, US Bureau of Labor Statistics, Statista
*Revenue opportunity shown. Products shown in accordance with time of product launch. Shopify Logistics excluded. 2015 and 2020 TAM previously disclosed based on average revenue per merchant and estimated number of retail businesses globally
per third party study. 2023 TAM based on a top-down and bottoms-up analysis by productView entire presentation