Harley Davidson Investor Presentation Deck
GO-TO-MARKET
LiveWire Retail Network Expanding
Quickly in Priority Markets
10
Co
LEVERAGES HARLEY-DAVIDSON'S DEALER NETWORK
Selected from ~1,400 global locations
Partner network expanding to cover priority
markets in top metro areas
PARTNERS MEET KEY CRITERIA
Alignment - committed to LiveWire mission
Location - presence in a priority market
Capabilities - EV retail and service expertise
Performance - strong sales track record
SUPPORTED CENTRALLY WITH LIVEWIRE CAPABILITIES
Brand building and lead generation
Digital front-end
Customer and retailer support personnel
PRIORITY MARKETS
U.S. + CANADA
-
US includes nation-wide sales
and support capabilities and
coverage of the top MSAs
APAC
Top potential markets
include Japan, South
Korea, China, ANZ
EUROPE
Top 5 potential
markets include
DE, FR, NL, CH & UK
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