System1 Investor Presentation Deck

15 Advertising Growth Drivers Continuous advertising & monetization optimizations that drive margin improvement Expand customer acquisition efforts into under indexed and new acquisition channels Grow & expand international business, currently less than 20% of platform advertising revenue Note: "Current" metrics shown are for the twelve months ended September 30, 2022. Current Current Ad Rev. by Acquisition Channel Search Network Partners Display Native Organic Social Connected TV Other (Amazon, apps) International Rev. as % of Total International Longer-term Goal US Longer-term Goal SYSTEM

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