Olaplex Investor Presentation Deck

OUR SYNERGISTIC OMNICHANNEL MODEL DRIVES CONSUMER ENGAGEMENT Reaffirmation DTC Consumer Insights Strategic Revenue Launched in Replenishment OLAPLEX Mutually reinforcing distribution strategy omnichannel Prominence Brand Equity SPECIALTY Brand Awareness Brand Building Launched Experts *18 Education Advocacy PRO Brand Credibility Brand Champions Launched in 14 14 SEPHORA Select partners include: BG Professional beauty systems Specialty Retail and Retail.com SPACENK APOTHECARY LONDON OSalonCentric OLAPLEX.com DOUGLAS (ULTA HEALTY Owned Online and Pure-Play amazon OLAPLEX

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