J.P.Morgan Investment Banking Pitch Book
SITUATION OVERVIEW
Executive summary
On August 13, 2012, Focus Media announced that its Board of Directors received a preliminary non-
binding proposal letter from a Buyer Group comprising of Jason Jiang (Chairman and CEO of Focus
Media), Carlyle, FountainVest, CITIC Capital Partners, CDH Investments and China Everbright that
proposes to take Focus Media private at $27.00 per ADS
On August 23, 2012, J.P. Morgan was appointed by the Independent Committee of the Board of Directors
("Independent Committee" or "IC") as its financial advisor to assist the Independent Committee in
reviewing and evaluating the proposal
On December 15, 2012, the final offer of $27.50 was proposed
J.P. Morgan's focus is to evaluate the fairness of the Buyer Group's offer, from a financial point of view,
based on standard valuation methodologies
PROJECT FOXTROT
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