Vivid Seats SPAC Presentation Deck
Key Metrics Underpinning the Forecast
Projections prepared during early Q1 2021
Marketplace Gross Order Value ($mm) (¹)
Total Marketplace Orders (000s) (²)
7,292
$2,728
$2,364
...... .....
2,401
$781
$347
1,066
2021 2022 2023 2024
2020 2021
2022 2023 2024
$2,280
2019
2020
Average Order Size (AOS)
$3,090
2020
$324 $326 $328
$326 $325
$317
i
2019
2021 2022 2023 2024
7,185
2019
$177
Marketing & Loyalty Spend(3) ($mm)
$173
2019
$3
$41
$38
2020
$83
$3 $75
2021
Loyalty
$8
8,366
$219
$23
$237
$26
$196 $211
2022
■ Marketing
2023
9,422
$252
$30
$222
2024
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●
Marketplace GOV and Total
Marketplace Orders return to
2019 levels in 2022 with long-
term double-digit growth
Model conservatively assumes
AOS remains flat throughout the
forecast
Increased investment in
Marketing and Loyalty drives
sustainable growth in
Marketplace GOV and Total
Marketplace Orders
(1) Marketplace GOV represents the total transactional amount of Marketplace segment orders placed on the Vivid Seats platform in a period, inclusive of fess, exclusive of taxes, and net of event
cancellations.
(2) Total Marketplace orders represents the volume of Marketplace segment order placed on the Vivid Seats platform during a period, net of event cancellations occurring during the period.
(3) Loyalty spend appears on the P&L as contra revenue
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