Nextdoor Investor Day Presentation Deck

Digital advertising TAM represents $600B+ opportunity $355B Global $143B U.S. 83% Growth $607B Global $262B U.S. 2020 TAM 2024 TAM Source: Global and US digital ad markets, eMarketer March 2021 Note: Digital advertising market is based on eMarketer U.S. ad spend and excluding B2B, which represents 6% of digital ad spend in 2020. Global advertising market includes annual ad spend across all countries world-wide and is not adjusted to Nextdoor's existing 11 markets. For both 2020 and 2024, assumes 6% B2B share across all global markets. Large Adjacent Markets Home services Local commerce Classifieds Real estate Local events

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