Zegna Investor Day Presentation Deck

CAPITAL MARKETS DAY WHO IS A NEW ZEGNA CUSTOMER GLOBALLY? THEY ARE YOUNGER ZEGNA overall customers are getting "younger" driven by a NEW customer who is 7 years younger than loyal ones THEY SPEND MORE ZEGNA Spend increase by customer +58% globally MORE OF THEM COME BACK Share of new customers who come back to repurchase at ZEGNA has increased by 25% BORN IN OASI ZEGNA AND THEY COME BACK SOONER Time from first to second purchase has been reduced by 2.5 times Globally, DTC (EComm + DOS). YTD 2023. Base year is 2019. 114

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