Honest Investor Presentation Deck

WHY INVEST IN HONEST? 1 3 4 5 Clean & Natural Brand for the millennial and gen 2 Large total addressable market with Clean & Natural growth outpacing conventional growth $130B TAM in US in current categories with Clean & Natural growing at 6x the rate of Conventional True omnichannel capability across Digital and Retail accessible wherever consumers choose to shop - 51% Retail / 49% Digital Revenue in FY 2021 and continuing to invest in digital enhancements Internal labs and R&D capabilities improve existing products and drive innovation Consistent growth across Core product categories (95% of revenue) - 13% 2021 Revenue growth in Core categories (Diapers & Wipes/Skin & Personal Care) 6 Significant margin and profitability expansion opportunity as we scale the brand - Early stages of multi-level growth supported by growing household penetration, brand awareness, ACV and new partnerships сл Z consumer - YOU SHOULDN'T HAVE TO CHOOSE BETWEEN WHAT WORKS AND WHAT'S GOOD FOR YOU Jessica Alba, Founder HO NEST HONEST SEAUTY ORGANIC BEAUTY FACIAL OIL ES 21

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