Asos Results Presentation Deck

BUSINESS UPDATE- AMPLIFYING OUR WINNING OFFER Topshop brands have sustained triple digit growth rates, and a brand-led commercial structure will unlock further opportunity Topshop sales¹ have grown +193% on the year... HY21 HY21 +193% .. and increasing in Sales Mix¹... +390bps HY22 ¹ASOS internal operational records HY22 .. With triple digit sales growth in the UK, US and Germany ¹... .. Supported by a highly valuable Topshop/Topman customer base¹ Topshop Customers Higher frequency on average More likely to be Premier customers and buy Face + Body Topman Customers Co Higher frequency on average More likely to place more than 10 orders a year .. And our new Commercial structure will enable us to unlock further opportunity H2 Focus Creative brand strategy; brand character, brand positioning, brand equity and brand values Drop over 400 styles on site every week Maximise speed to market across all lead times Continue to elevate and differentiate product 25 asos

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