Wix Results Presentation Deck

Subscriptions that were and will be purchased by users that registered during the quarter represent over $200 million in future value that we expect to collect over the next six years without any additional marketing. This strong performance illustrates the positive return we receive on recent investments we have made in product and technology development as well as our brand. In Q1, 41% of new subscriptions came from users who registered and joined Wix during the quarter. This improvement demonstrates the stronger conversion of our new cohort. Of our gross new subscriptions, 59% came from users who joined in prior quarters. These new subscriptions consist of users that had already registered with Wix, were using our product, and required no additional marketing dollars to purchase a premium subscription. Our opportunity to convert a large cohort of existing users into subscriptions is unique to our freemium business model. We continue to benefit from optimization of our acquisition funnel, which has enabled us to successfully capture more monthly subscriptions over the past several quarters. During Q1, 65% of new subscriptions purchased were for periods of one year or longer with the remaining 35% being monthly subscriptions. As of the end of Q1, 82% of our subscriptions are for duration of one year or longer. - 9- 63% 37% Q4'15 79% % Gross New Subscriptions By Cohort 60% 62% 60% 63% 40% Q1'16 38% 40% Q2'16 Prior User Cohorts 77% 75% % Gross New Subscriptions By Package Duration 65% 37% Q3'16 Q4'16 Q1'17 35% 21% 23% 25% Q4'15 Q1'16 Q2'16 Q3'16 1 Year or Longer Current User Cohort 59% 70% 41% 30% 65% 35% Q4'16 Q1'17 Monthly Wix.com

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