Iconic Brands Investor Update

TopPop Brand Strategy Leveraging Marketing, Convenience and Sustainability of Pouches over Cans and Bottles Substantial Growth in RTD & RTF Cocktail Market - The global RTD cocktail market size was valued at $714.8 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 12.0% through 2028. Consumers are seeking lower calorie, lower carb, lower guilt options when it comes to their alcohol consumption as well as a switch from hard seltzers to premium spirit-infused cocktails, and alternatives to beer and wine, particularly among millennials and Gen Z. TopPop's pipeline of new products includes RTD cocktails with proprietary flavors and innovative flexible packaging, such as squeezable or ready-to-pour cocktails, as well as RTF ice pops, slushies and smoothies. TopPop is also planning to unveil new types of pouches to drink alcohol in novel and fun ways. Sustainability Advantages over Traditional Beverage Packaging - Large CPG companies continue to move away from bottle/can packaging with a goal of fully recyclable, reusable, or compostable packaging by 2025. Material used in TopPop specialty alcohol pouches provides a great oxygen barrier with a longer shelf life. Pouches offer an 80-85% reduced carbon footprint compared to glass. Pouches produce less waste with reduced packaging material, helping the supply chain, and need less space to store and transport the product, improving total supply chain efficiencies. Pouches use less manufacturing capacity and energy compared to can and bottle manufacturing. Flexible packaging development of fully biodegradable beverage pouches in a paper-based solution is in late stages. Marketing Advantages over Traditional Beverage Packaging - Beverage brands continue to develop packaging with the primary objective of accentuating the entire experience of the consumer associated with the holding, opening, drinking, and enjoyment of beverages. Flexible alcohol pouches packaging offers numerous benefits in the marketing, packaging, and distribution of alcohol. • • Product Differentiation - Standout packaging formats to differentiate TopPop from long-established brands in traditional containers can provide great stability and offer better shelf presence in stores. Appeal - RTF drinks cannot be packaged in cans or bottles, and flexible packaging has been proven to appeal to millennials and Gen Z due to the increased portability, reduced weight, and smaller environmental footprint. Personalization - Advantages of digital printing on pouches affords more flexibility to brands to create customized messaging and offerings in reaching different demographics and geographic areas. OTC ICNB ICONIC BRANDS, INC. 9

View entire presentation