Porch SPAC Presentation Deck
Trillion dollar market potential in Home Services
(2)
(3)
Moving
Services
Insurance
Contractor Services
Other Opportunities
in "Home"
U.S. Total Addressable Market ("TAM"):
Moving Services: $4B"
(moving, security, TV/internet)
P&C Insurance: $83BⓇ)
(home, auto, umbrella, flood)
Contractor Services: $141B
(referral, managed services gross profit)
Other Opportunities in “Home”
(SaaS, mover marketing, home care subscription)
Moving Services: TAM of $48 is comprised of Security, Moving, and TV / Internet installs. Security TAM of $1.38 estimated based on $220 net commission per security install multiplied by GM home sales per year. Moving TAM of $1.98 based on $314 net commission per
move multiplied by 6M moves per year. TV/Internet Installs TAM of $684M based on $114 net commission per install multiplied by 6M installs per year.
Insurance: $838 TAM based on U.S. home insurance annual revenues of $1048 plus U.S. auto insurance annual revenues of $3138 (source: IBIS 2019 full year data) all multiplied by a 20% broker commission. Umbrella and flood are incremental.
Contractor Services TAM of $141B is composed of Managed Services and Referral Services Managed services TAM of $1048 based on home services spend of $4608 (source: GM Insights 2018 full year data) with 50% of projects managed at a 45% gross margin. Referral
services TAM of $358 based on home services spend of $4708 with 50% referral projects at a 15% referral for.
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