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Wix Investor Presentation Deck

Consistent Creative Subscriptions ARR Expansion ($ Millions) $992 Q3'21 $1,010 Q4'21 $1,038 III Company Overview | Third Quarter 2023 $1,053 Q1'22 $1,071 Q2'22 Q3'22 $1,081 Q4'22 $1,135 Q1'23 $1,160 Q2'23 +10% y/y $1,182 1 Q3'23 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements and enterprise partners. We believe that ARR is a leading indicator of our anticipated Creative Subscription revenues as it captures both the growth we generate from the number of premium subscriptions as well as the amount of revenue we generate per premium subscription. 09 WIX
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