Visa: Enhancing Merchant Value
Visa Has a Category-Leading Brand in the U.S...
68%
8
●
DO
VISA
66%
Affluent**
69%
Non-Affluent**
69%
Millennials**
68%
Non-Millennials**
Credit/debit cardholder brand preference
16%
Brand A
12%
Affluent**
18%
Non-Affluent**
17%
Millennials**
15%
Non-Millennials**
10%
•
Brand B
16%
Affluent**
6%
Non-Affluent**
8%
Millennials**
10%
Non-Millennials**
U.S. Credit/Debit Cardholders are aged 18+ and own a credit/charge card and/or debit card. **Affluent have household income of $100,000 or more. Millennials are defined as aged 18-34. Question: Which of these brands of payment card (credit/charge/debit)
do you most prefer? Please select one answer. Sources: Simmons National Consumer Study, Summer 2016, (Nationally representative sample of 800 re-contacts projected a sample of 25,343 U.S. adult credit and/or debit cardholders aged 18+); Simmons
Proprietary Research Study, Summer 2016.
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