Investor Presentation

COLORADO MARKET LAUNCH Decision to accelerate rollout to additional targeted markets based on success in Chicago pilot Population Total = 5.8MM (+1.0%) Adults = 3.1MM Adult Smokers = 568,000 More than 3,000 targeted stores Diverse Channel of Partners combination of retail and distribution partnerships targeting, convenience, tobacco, drug and military stores Total Cigarette Market Opportunity =~$600 M VLN® Pricing Premium pricing similar to Marlboro MRTP Tax Saving = $6.50 / carton 1 22ND CENTURY GROUP 9

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