Kering Investor Presentation Deck

Revenue (€bn): 0.9 0.5 FROM VISIBILITY / DESIRABILITY / SCALABILITY TO... 6,2 3,6 2012 3x 1,21,5 STEERING OUR HOUSES TO UNLEASH THEIR FULL POTENTIAL 10,8 6,2 2017 Increase Houses visibility 1,7 3,3 High desirability 20,4 10,5 2022 Scaling up our Houses BVYSL Gucci Luxury Houses* * In 2022, Luxury Houses correspond to Kering. Investor Presentation - November 2023 Over the last 10 years Kering multiplied its revenues by 3x for its Luxury Houses • ...VISIBILITY / DESIRABILITY / EXCLUSIVITY Elevation strategy implementation Product & merchandising ● Distribution . Increase Houses visibility Reinforcing exclusivity High desirability Leveraging and balancing on heritage & fashion components Sophistication of the offer (design, materials and categories) Segmentation through product mix and pricing Communications Rationalization of wholesale network and increase in retail exposure (78% in FY22) Store network upgrade Personalization and client experience, VICS Sustained investments to increase brand awareness, elevate perception, and nurture desirability 8

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