Twitter Investor Day

COMPONENTS OF TWITTER'S STRATEGY OBJECTIVE SCOPE COMPETITIVE ADVANTAGES • Largest daily audience in the world • TARGET Everyone • PRODUCT Information, Sharing and Distribution Platform • Real Time, Public, Conversational, Distributed ● Great Content (often unique) • Global Brand • Large Global Audience VIT/World Class Partner Be one of the top revenue generating Internet companies in the world GEOGRAPHY Worldwide (near and long term priorities) • FINANCIAL Returns above Cost of Capital • Unique Data Set • Platform Ubiquity Superior Monetization Model • Pseudonymity

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